GUEST EXPERIENCE
Keep the context that makes a visit feel personal. From the first booking to the next reason to come back.
FROM FIRST IMPRESSION TO NEXT VISIT
Availability, price, participants and membership benefits come together around one visit.
Identity and membership connect the website, account, booking and arrival. Keep relevant benefits and relationships with the guest throughout the visit.
Session time, activity systems and service requests share context. Gameplay history can continue into coaching, lessons, programs and competition.
The relationship should survive the receipt. Bring guests back through relevant messages, leagues, challenges and the people they already play with.
BUILD THE RELATIONSHIP AROUND THE VISIT
Benefits should work where guests use them: booking windows, pricing, credits and the experiences they come back for. Connect the membership to the account and the visit.
Participants, crews and corporate relationships give the booking a social context. Keep the people around the visit connected instead of reducing every group to one email address.
Supported gameplay history and performance can continue into lessons, coaching and programs. Make the activity part of an ongoing relationship.
Leagues, challenges, leaderboards, status and club records give guests something to share and a reason to return to your venue.
ONE GUEST. ONE VISIT. ONE OPERATING SYSTEM.
THE SYSTEM BEHIND THE EXPERIENCE